Pancake man and french dude
Branding
TUSCANI WHEELS
I developed the full branding for Tuscani, a luxury wheel brand specializing in high-end cars. I created everything from the logo to printed media, like packaging and catalogs, to the website; ensuring a cohesive identity that resonates with car enthusiasts.
- COMPANY impact wheel group
- YEAR 2023
- CATEGORY branding
- SITE Visit Site
Concept
The goal was to craft a professional, sophisticated look that embodied luxury. These are some of my sketches at different points of the project.
Development
As we were in the final steps of refining the branding, I created 3D mockups of the logo, package designs, and a pallet of the boxes to visualize the final look. This process helped fine-tune details like material finishes, logo placement, and color balance.
Final design
It was ultimately decided to stick to a clean, predominantly white aesthetic with a deep red accent to evoke sophistication and authority.
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