Tuscani wheels
Branding
IMPACT OFF-ROAD STICKER
A parody sticker inspired by In-N-Out's logo. The stickers were printed and handed out at events as a fun, engaging giveaway.
- COMPANY impact wheel group
- YEAR 2025
- CATEGORYmerchandise
concept
The design was crafted to resemble the logo while remaining distinct enough for immediate recognition as a parody. I recreated a simplified vector version of one of our wheel styles, incorporating it into a generic truck illustration. The truck was brought to life with a bright, lively color scheme to enhance its playful appeal.
final design
I incorporated the signature arrow and a bold sans-serif font but adapted the design using Impact Off-Road’s red brand color and a complimentary yellow. To further enhance the off-road aesthetic, I added sediment layers to the arrow, reinforcing the rugged theme.
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